Who We Are
We are a team passionate about technology and real growth. We were born in Cali with a clear mission: to make Colombian businesses appear where their customers search for answers.
The origin of Lulos
A fresh touch with local flavor
Our name comes from the lulo, a fruit from our land: tart, refreshing and unlike anything else. That's how we do things: we add character, identity and a different touch to every brand so it doesn't go unnoticed.
We put your business on the map... and in the mind
The map icon in our logo isn't there for decoration. It represents something very clear: helping your customers find you.
Today it's not enough to have an online presence. Your business must appear when someone searches Google, explores Google Maps or even asks a Large Language Model: “Where can I buy...?” or “What is the best...?”.
We work so your business gains visibility, relevance and digital presence, especially in the local environment.
We use Artificial Intelligence to power your business
We were born 8 months ago as a startup driven by innovation. We face the digital market with a clear vision: combining Artificial Intelligence, technology and strategy to help our clients grow.
We combine custom development, web positioning, local SEO and new Artificial Intelligence tools to build digital solutions that connect businesses with the people who are actually searching for them.
We started in Cali and from here we are building our vision to reach further and further.

What Drives Us
Mission
Empowering Colombian companies with innovative technological solutions that boost their growth and digital presence through advanced SEO, GEO, AEO and cutting-edge web development.
Vision
To be the reference agency in digital transformation in Latam, recognized for our excellence in technological innovation and for creating measurable impact in every project we undertake.
Purpose
To democratize access to cutting-edge technology, allowing companies of all sizes to compete in the digital age with professional tools and data-driven strategies.
Our Personality
Principles that guide every decision, every project and every mid-morning coffee.
Fresh
We keep a fresh eye on every project. We don't copy formulas: we adapt what works to each client's reality.
Local with ambition
We were born in Colombia, we think globally. We understand the local market and scale solutions that compete internationally.
Accurate
We decide with data, not ego. Every recommendation comes from real metrics and is measured by tangible results.
Agile
We deliver value fast. We iterate, measure and adjust in short cycles so clients see constant progress.
Our Team
Professionals who combine technical experience, strategic vision and genuine desire to see their clients grow.
Daniel Estupiñan
Founder & General Manager
Founder and General Manager of Lulos Impulso Digital, a micro-enterprise focused on web development, technical SEO, local SEO and digital solutions for businesses. Comprehensive development of digital projects, combining strategy, technology and organic positioning.
Juan Camargo
Co-Founder & Full Stack Developer
Co-Founder and Full Stack Developer with experience building dynamic, responsive web applications using cutting-edge technologies such as React, Vue, TypeScript, Nest and Vite. He stands out in demanding, fast-paced projects, delivering high-quality work on time. His advanced English makes him an excellent communicator and an asset to any team, always seeking new opportunities to expand his skills and stay up to date with the latest web development trends.

Carlos Ardila
Co-Founder & Lead Developer
Co-Founder and Developer, creator of the GastroGest application, a technological solution to manage food and beverage businesses comprehensively. Passionate about turning ideas into functional, reliable products, focused on user experience and the performance of every digital project.
Santiago Llanos
Sales Manager
Sales manager with experience in automation and marketing strategy. He has specialized in improving operational and sales processes through automation, leading the implementation of effective funnels and writing copywriting for content and ads. His sales training reinforces his skill in persuasive presentations, communication and objection handling, with great adaptability, teamwork and continuous improvement.
Do you identify with our wayof working?
We look for clients who truly want to grow, not just "be present". Let's talk about your next leap.